Struggling hard to make it on her own, Chinu Kala had to survive on one meal a day. But the teen had big dreams in her head and stars in her eyes. This propelled her to never give up even when things seemed hopeless. Chinu then explored a variety of jobs for over eight years to ensure she could manage on her own. In 2004, she got married in Bengaluru, and after a lot of push from her friends, she participated in Gladrags Mrs. India Pageant, 2008, where she reached the finals. She then entered the modeling industry, following which she began her entrepreneurial journey with Fonte Corporate Solutions, which specialized in corporate merchandising.

Despite the Indian jewelry market being vast, Chinu felt that there were no unique designs to meet the demands of the consumers. Hence, she decided to close Fonte Corporate Solutions and founded Rubans Accessories in 2014 combining her love for fashion and experience of corporate merchandising.

When she approached the mall manager for a store of her own brand Rubans, she was denied space availability. But Chinu pursued the manager without losing hope and managed to finally convince him after three months. But her struggles to scale up didn’t stop here. Even though she managed to crack the deal to occupy space she didn’t have money for the deposit.

She was given a period of one month to arrange for money but all she had at that time was the jewelry collection. She opened the store and customers loved her collection so much that she sold jewelry worth Rs 15 lakh in 15 days.

Story Credits: yourstory.com